A Must-Read for Bubble Tea Lovers! Taiwan’s Top 10 Bubble Tea Shops in 2025

Bubble Tea Shops can be found everywhere on the streets of Taiwan. According to the Ministry of Economic Affairs, as of the end of 2024, there were 16,049 bubble tea shops across Taiwan, with an annual revenue exceeding NT$56.7 billion, earning Taiwan the reputation of being the “Kingdom of Bubble Tea.” However, due to the overwhelming number of bubble tea shops offering diverse options to consumers, market competition has become extremely fierce. Many startup brands struggle to survive, resulting in a high turnover rate. Whether a classic or emerging bubble tea brand, how to operate successfully and stand out has become a crucial challenge for beverage shop owners. This article will take a deep dive into the characteristics and success factors of today’s popular beverage brands, as well as the importance of choosing high-quality ingredient suppliers for sustainable business growth.

Three Key Factors Behind the Enduring Success of Taiwan’s Leading Bubble Tea Brands

While some bubble tea shops struggle to survive even three months, others have thrived for more than three decades. What keeps these top brands standing strong in such a competitive market? Let’s take a closer look at the three major factors behind their long-term success：

Creating Signature Drinks and Driving Constant Innovation

A signature drink is the heart and soul of every bubble tea shop. For example, A NICE HOLIDAY’s iconic beverage, Buckwheat Tea with Grass Jelly, stands out for its refreshing and unique flavor that quickly won over customers. However, relying on one best-selling item isn’t enough to keep a brand competitive in the long run — continuous innovation is key.
Successful brands stay ahead by embracing market trends and developing new flavors, such as cheese foam, oat milk, or handmade fruit pulp blends, to satisfy the evolving tastes of different consumer groups. By constantly introducing new and exciting drinks, bubble tea brands can maintain buzz in the market, deepen customer loyalty, and secure a lasting competitive edge.
〈Related Reading： Bubble Tea Menu Design Guide: 5 Key Elements to Enhance Appeal and Sales〉

Brand Marketing and Social Media Strategy

Many leading bubble tea shop brands actively manage their social media presence through influencer collaborations and cross-brand campaigns to boost engagement and exposure. For instance, they may invite popular influencers to taste and recommend new drinks, or partner with trending IPs and restaurant brands to launch limited-edition products that drive conversation and excitement.
In addition, loyalty programs, member discounts, and exclusive promotions are widely used to encourage repeat purchases and strengthen customer retention. Through targeted digital marketing and interactive campaigns, bubble tea brands can effectively build a loyal fan base, enhance brand influence, and stand out in the fiercely competitive beverage market.

Efficient Supply Chain and Scalable Expansion Model

Major bubble tea shop chains typically work closely with trusted ingredient suppliers to maintain consistent quality for essential components like tea leaves, fresh milk, and Syrup. This ensures stable production and flavor consistency despite fluctuations in cost or supply availability.

Many brands also adopt a hybrid model that combines direct operation with franchising. By enforcing standardized procedures and strict quality control, they minimize operational risks and ensure every store delivers the same level of quality and service. From ingredient sourcing to store operations, this comprehensive management approach not only enhances brand reputation but also allows customers to enjoy a consistently high-quality drink experience no matter which location they visit.

〈Related Product Recommendations：Syrup〉
〈Related Reading：The Ultimate Syrup Guide: Find Your Perfect Flavor for Drinks & Desserts〉

2025 Taiwan’s Top 10 Bubble Tea Shops Recommended

Which bubble tea shop do you visit most often? We are now in an era where bubble tea shops are blossoming everywhere — each brand has its own unique character and loyal following. In this section, we’ll introduce Taiwan’s top 10 popular bubble tea shops, highlight each brand’s key traits and must-try signature drinks, and dive into the key factors behind their strong consumer appeal.

A NICE HOLIDAY

A NICE HOLIDAY is one of the fast-rising bubble tea brands in Taiwan, gaining widespread attention thanks to its innovative and distinctive beverages. Its signature drink, Grass Pearl Milk Tea (Tâi-oân Milk Tea), launched to instant popularity and became a crowd favourite. Beyond that, their buckwheat tea and Cheese Milk Foam series are also highly recommended by fans. A NICE HOLIDAY not only pushes for flavor innovation but also incorporates a health-oriented concept, offering customers diversified choices that successfully attract a large base of devoted fans and secure a strong foothold in the bubble tea market.
〈Related Reading：Comprehensive Analysis of Buckwheat Tea Benefits: The Health Appeal of the New Trendy Drink〉

50 Lan

50 Lan, founded in 1994 and now with over 30 years of history, is one of Taiwan’s representative local bubble tea brands. Its classic drinks include Bubble Milk Tea, Four Season Tea with Mixed Bubbles & Coconut Jelly, and ice-cream black tea. 50 Lan’s pearl milk tea in particular has become a hit across Asia — even many Japanese and Korean stars visiting Taiwan designate it as a must-drink! 50 Lan built its market position through consistent quality and affordable pricing, cultivating a large loyal customer base and remaining the leading brand in Taiwan’s bubble tea scene to this day.
〈Related Reading：Top 10 Taiwanese Bubble Tea Brands: A Quick Flavor and Texture Guide!〉

CoCo

CoCo, established in 1997, has opened more than 4,000 stores worldwide across Taiwan, China, the US, Japan, and Korea — making it an international icon in the bubble tea industry. Its signature drinks include Tropical Special (Passion Fruit Tea with Pearl and Coconut Jelly), 3 Gems (Milk Tea with Pudding, Pearl and Grass Jelly), and Lemon Chia Seeds Meet Kumquat/Plums, each capturing fans with rich layering and unique flavors. The key to CoCo’s success lies in its diverse drink selection, flexible marketing strategy, and ability to adapt product offerings to local market needs — securing its place as one of the global leaders in bubble tea.

Milksha

“The reason we do this? We raise a herd of cows for you!”We raise a herd of cows for you!” This slogan belongs to Milksha, Taiwan’s well-known fresh-milk series bubble tea brand. The brand insists on using 100% fresh milk to craft its milk teas, completely free of non-dairy creamer, ensuring every sip is pure and natural. Popular drinks include Pearl Black Tea Latte, Taro Fresh Milk, and Lime Fragrant Tea — all beloved for their rich, smooth taste. Milksha’s success stems from carefully selected premium ingredients and positioning its brand around health and naturalness, perfectly aligning with today’s consumer trend for healthy eating.

KEBUKE

KEBUKE has become a fast-rising sensation in Taiwan’s bubble tea scene, recognized for its unique “mature black tea” concept. In just two years, the brand rapidly expanded to over a hundred franchise locations across the island. Its best-selling drinks include Signature Black Tea with Milk, White Pearl Milk Tea, and Peach Black Tea with Yakult.

The key to KEBUKE’s success lies in its distinct aesthetic — a blend of nostalgic vintage style and youthful energy that resonates deeply with the younger generation. From the drink menu to the retro-inspired store design, every detail reflects its cultural identity. The brand also thrives on creative collaborations with popular IPs and cross-brand partnerships, boosting its visibility and cultivating strong customer loyalty.

Dejeng

Founded in 2019 in Taichung, Dejeng quickly rose to fame with its minimalist retro-artsy branding and refreshing take on traditional oolong tea. Its menu centers around oolong tea, categorized by roasting levels — Light Roasted Oolong Tea, Spring Oolong Tea, and Dark Roasted Oolong Tea — and further enhanced with fruit or milk foam for variety.

Dejeng’s success comes from focusing on the oolong-tea niche while offering affordable prices and high value, making it a favorite among students and working professionals alike. Its blend of craftsmanship and accessibility has earned it a strong and loyal following in Taiwan’s competitive bubble tea market.

Guiji

With its slogan “Small people, big lives,” Guiji stands out for its nostalgic, retro-themed tea beverages crafted with carefully selected ingredients. Its top-selling drink, Grapefruit Green Tea, sparked a nationwide craze upon release and helped the brand expand to over 100 stores within just five years.

Unlike many bubble tea shops that constantly chase new gimmicks, Guiji focuses on perfecting classic flavors, ensuring every cup reaches consistent quality. Combined with its affordable pricing, the brand appeals to both students and office workers seeking premium tea without breaking the bank — firmly establishing its position in Taiwan’s crowded bubble tea market.

Ching Shin Fu Chuan

Established in 1987, Ching Shin is one of Taiwan’s oldest and most beloved bubble tea brands. Its affordable prices and great value make it a nostalgic favorite among Taiwanese students. Signature drinks include Pearl Milk Tea, Yakult Green Tea, and Oolong Green Tea— all long-time best-sellers that never go out of style.

In recent years, Ching Shin has refreshed its image to appeal to younger consumers through collaborations with trending IPs and the launch of secret menu items that have gone viral online. These efforts have successfully kept the brand relevant and appealing amid fierce market competition.

UG

UG has quickly gained popularity among younger consumers with its innovative “AI-brewed tea” technology, which allows precise customization for every drink. Within a short period, UG has expanded to multiple locations across Taiwan.

The brand prides itself on using fresh, locally sourced Taiwanese fruits and premium tea leaves, blending them with low-sugar formulas to create lighter yet flavorful beverages. Among its signature drinks, Osmanthus Oolong with Cloud Milk Foam and Triple-Steeped Jasmine are top favorites. With each drink made to order and a minimalist modern interior design, UG has also become a hotspot for social-media check-ins.

8yotea

Founded in Kaohsiung in 2017, 8yotea rapidly expanded to Taichung, Changhua, and Chiayi, and made its highly anticipated entry into northern Taiwan in 2024, sparking long queues across locations. The brand is known for its Japanese-inspired natural flavor profile, with the signature YO307 hailed by fans as a “divine drink.”

8yotea’s success stems from its keen understanding of the younger generation. Beyond its refined tea flavors, the brand leverages social platforms like Threads to engage consumers with a casual, friendly tone, strengthening emotional connections and building a loyal fanbase with impressive brand stickiness.

Top 10 Popular Bubble Tea Shops in Taiwan 2025

〈Related Reading：Hand-Shaken Specialty Drinks Are a Hit! How Can Beverage Shops Create Unique Signature Drinks?〉

The Unsung Heroes Behind Leading Bubble Tea Brands — Ingredient Suppliers

In the bubble tea industry, ingredient suppliers play a crucial behind-the-scenes role. They not only provide the fundamental Toppings and bases but also uphold ingredient quality and drive product innovation. By developing new flavors and refining textures, suppliers help brands meet evolving market demands and boost competitiveness.
〈Related Reading：Complete Guide to Bubble Tea Toppings: Amazing Taste & Flavor, Top Recommendations for Quality Bubble Tea Toppings!〉

Ensuring Premium Ingredient Quality

The quality of raw ingredients directly affects the final beverage. Choosing a reliable supplier is essential for maintaining consistency and high standards. SKYFUL ensures top-tier quality control by sourcing premium ingredients from trusted origins and implementing strict hygiene and safety standards throughout production. This commitment guarantees that every batch of Syrup, Fruit Syrup, and Pulp Fruit meets food-grade excellence — offering brands and consumers peace of mind with every sip.

Driving Innovation Through R&D

Partnering with the right ingredient supplier can spark innovation and elevate a brand’s beverage lineup. SKYFUL supports bubble tea brands in developing new flavors and enhancing existing recipes, helping attract new customers and strengthen brand loyalty. With professional consultation and a steady supply of high-quality ingredients, SKYFUL enables brands to respond quickly to market shifts, capture emerging consumer preferences, and maintain a strong competitive advantage in the industry.

Conclusion

Taiwan’s bubble tea market is fiercely competitive, with new brands constantly emerging. Only those who develop unique identities, stay aligned with market trends, and learn from leading players can secure lasting consumer loyalty.

SKYFUL International Food Co., Ltd. specializes in providing premium beverage ingredients — including Fruit Syrup, Pulp Fruit, Syrup, instant mix, and flavoring solutions — along with professional store-opening consultation services. Trusted by countless beverage brands and cafés, SKYFUL empowers partners to stand out and truly make their drinks shine. If you’re looking for high-quality beverage ingredients or customized product development, feel free to contact SKYFUL— your reliable partner in crafting the next hit bubble tea flavor!

〈Related Product Recommendations：Topping〉
〈Related Reading：Always Struggling to Find the Right Bubble Tea Supplier? 3 Key Factors to Help You Choose!〉
〈Related Reading：【Guide to Opening a Bubble Tea Shop】Should You Start Your Own Business or Join a Franchise?〉